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Online Photo Retouching Service

Published 03/30/2011 and rated Ratingstars1 1 out of 5 stars
by AppAppeal Editor
What can you use the app for?

PicTreat is a one-step picture enhancing application. It retouches automatically, without having to use any complicated tools.

PicTreat screenshot
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What is the history and popularity of the app?

PicTreat is a creation of Goldfinger Applications, a site that creates apps for several websites; and Luxand, Inc., developers of facial recognition software.

What are the differences to other apps?

PicTreat offers instant, one-click picture editing for camera or mobile photos.

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How does the web app look and feel to use?

New users can get an instant PicTreat without registration. They may upload a photo, indicate whether redeye reduction is needed or if it is a cell phone photo, and the application automatically corrects it. Mobile photo options seem to work by sharpening and brightening the image slightly more than regular digital uploads.

During testing, a variety of pictures were chosen. On an old photo, colors were brightened slightly, but overall there was little improvement. Digital camera photos were similarly enhanced with color and contrast, but did little to camouflage under eye circles or imperfections. Brightening, color adjustment, and contrast seem to be the “fixes”. Further tests showed improved color, contrast, and definite redeye improvement, but freckles, age spots, acne, pimples, and other skin imperfections were not really improved. While there may have been minor improvement, the complexions were definitely not smoothed and signs of imperfections were still evident.

The application claims to retouch, but during testing, obvious freckles and skin imperfections were not improved to an acceptable standard. In fact, during the testing process, a photo was taken of an individual with an obvious blemish and several shaving irritations. The treated photo made the irritated areas DARKER and MORE obvious rather than less, and ever imperfection was the same or worse in the treated photo. “Enhancements” seemed to consist of giving everything more contrast, a pinker hue, and some brightness.

During testing, none of the images showed the dramatic improvement of those used on the home page as examples. Once finished, the application asks if the user is happy with the results. A “no” prompts the question, “Could you please tell us why?” with the choices: didn’t remove spots/flaws; colors are worse; didn’t correct red eyes; no visible change; or other. There is no place to expand upon “other” to let the developers know what the issues are.

Hoping for advice, this user clicked the “Solve a Problem” link at the bottom of the page and was redirected to akaQA and questions that had nothing to do with the website.

How does the registration process work?

No registration necessary. Users may link Facebook or MySpace accounts and edit pictures stored on those sites, though during testing, the Facebook link led to a 404 error. To save photos and albums and process high-res printable versions and share photos, users may register with full name, email, gender, birthday, and password. An activation email is automatically generated.

What does it cost to use the application?

PicTreat is free to use. Users may purchase credits to receive high resolution, resized photos within an hour of ordering. Credits are offered in pay as you go or subscription plans. Pay as you go plans offer 10 credits for $9, 20 for $15, or 50 for $25 – all via PayPal. Subscriptions offer 50 photos per month for $9 and 200 photos per month for $39. Most photos require 1 credit to convert to high-res, original size.

Who would you recommend the application to?

These edits could be done by any user with any basic photo editing software experience. In fact, some software programs have “autocorrect” which will improve photos better than this program. This application may be useful for those with little or no photo editing software experience or who just want redeye correction. Otherwise, a basic photo editor will work better.

Hopefully, the developers will use feedback from users to improve the program. If they do, it would be a great tool for editing images quickly – especially for online sharing.

  • Registration to save, send, or order prints of photos (for credits)
  • Sharing to Facebook, Flickr, Photobucket
  • Crop for social networking
  • Save to computer
  • Easy comparison between treated and original photos
  • Good redeye correction
  • Sharpens mobile uploads

PicTreat video

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PicTreat pricing

FREE - Permanently free version

Mobile versions

Iphone app

Iphone app




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